About us We build. We connect. We stay.

Supportifier is built and run by the team behind Successifier. We help you with the knowledge, the connections and the rollout — not just with a software licence.

Short answer

Supportifier is built and run by Successifier AB, founded by Rickard Collander and Martin Carlsson. Rickard has led customer service and Customer Success for close to twenty years, including at Bonnier Magazines, Telia, Releasy and Scania. Martin has fourteen years at Länsförsäkringar Gävleborg as head of customer service, head of business development and IT, and owner of the digital customer experience. Together they help customers with the knowledge, the connections and the rollout.

What Supportifier is

Supportifier is a Swedish ticketing system for customer service with AI agents, developed by Successifier AB in Stockholm. Email, chat, forms, phone, WhatsApp, Messenger and Instagram land in one shared inbox. AI agents answer from a team-reviewed knowledge base, fact-check every answer against the source and can cancel, refund and change addresses in Shopify, WooCommerce and Magento, book returns in Shopify and issue credit memos in Business Central. Customer data stays in the EU/EEA, never used for AI training. Supportifier serves customer service teams in SMEs, especially in e-commerce.

What sets Supportifier apart from a chatbot or an ordinary helpdesk is that the knowledge is the starting point. We build the knowledge base together with you during onboarding, you review what should apply, and the same reviewed answers are then used in the help centre, the chat, the form, the inbox and the customer portal. When the source material has no answer, the chat says so and hands over to a person instead of guessing. A setup is priced by channels, volume and onboarding, from SEK 79,000 a year, invoiced annually in advance and delivered as a written proposal with volume limits and terms before you decide. The company behind it is Successifier AB in Älta, south of Stockholm, founded by Rickard Collander and Martin Carlsson.

The people behind Supportifier

Portrait of Rickard Collander

Founder

Rickard Collander

Rickard has worked in customer service and Customer Success for close to twenty years, on both the buyer and the supplier side. He started at Gjensidige running customer service and telemarketing, spent almost five years as head of customer service at Bonnier Magazines responsible for contracts, service targets and quality in an outsourced operation across all channels, and then worked as a management consultant at Omnisale and as head of Telia's outsourced customer service. He has been CCO of the contact centre company Releasy and most recently Head of Customer Success at Scania, leading customer success and support for digital services globally. In recent years he has worked on AI implementations at companies such as Dold Adress, Omnio and Axfina. He founded Successifier and works on how customer service organisations build scalable ways of working, measure the right things and catch risks before customers leave.

rc@supportifier.seRickard on LinkedIn (opens in a new tab)
Portrait of Martin Carlsson

Co-founder

Martin Carlsson

Martin has fourteen years at Länsförsäkringar Gävleborg behind him. He started by leading a customer service unit of just over 20 people across phone, email and chat, then joined the management team as head of business development and IT, and has spent recent years in charge of the digital customer experience. Today he is business owner for Alf, Länsförsäkringar's connected service that monitors the home and warns before damage occurs. Before that he digitised and automated manual insurance processes at Gjensidige. Alongside his day job he has built web services of his own, including a comparison site for electricity contracts. Martin's motto is to automate everything that does not need a human touch, with the customer at the centre. He studied information systems at the University of Gävle and has more recently earned Google's AI certification.

mc@supportifier.seMartin on LinkedIn (opens in a new tab)
Portrait of Alexander Lemontzis

Head of Sales

Alexander Lemontzis

Alexander has deep experience in sales and customer service and knows the work from both sides: winning new customers and looking after the ones you already have. As Head of Sales at Supportifier he is often the first person you talk to. He wants to understand how your customer service team works today before talking solutions, and makes sure that what you agree on is also what you get.

al@supportifier.seAlexander on LinkedIn (opens in a new tab)

How we think

Three things we know
about AI in customer service.

  1. Beyond the script

    We move beyond scripted responses to deliver support that reads what a customer actually needs in the moment. We understand where that level of personalisation builds loyalty and where it creates risk.

  2. Handoffs without seams

    We rethink how handoffs work when AI agents are handling more of first contact, and how to keep context intact at the point of escalation and make the transition invisible to the customer.

  3. The right guardrails

    We understand how to put the right guardrails around AI agents making decisions without human sign-off, what to do when things go wrong, and how to maintain customer trust along the way.

The work around the product

From your sources
to the customer's answer.

We structure existing material, connect the systems and set up your flow. You review the knowledge. After that we keep working on improvements.

How the rollout works See the whole platform

Common questions

What is Supportifier?

Supportifier is a Swedish ticketing system for customer service with AI agents, developed by Successifier AB. Email, phone calls and messages from WhatsApp, Messenger and Instagram, and chats and forms that need a team member, become tickets in a shared inbox. Supportifier builds a company's knowledge base from existing documents, website and past tickets, lets the team review what should apply, and uses the same knowledge in a public help centre, an AI form, AI and live chat, the inbox with suggested replies, phone and the customer portal. It serves small and medium-sized businesses in e-commerce, services and SaaS.

Who is behind Supportifier?

Successifier AB, founded by Rickard Collander and Martin Carlsson. Rickard has led customer service and Customer Success for close to twenty years, including at Bonnier Magazines, Telia, Releasy and Scania. Martin has fourteen years at Länsförsäkringar Gävleborg as head of customer service and head of business development and IT. Both work on the rollout with customers, not only on the product.

Where is Supportifier based and where is customer data stored?

The company is based in Älta, south of Stockholm, with Swedish company registration number 559566-3864. All customer data is stored within the EU/EEA and is not used to train AI models. A data processing agreement is signed with every customer as standard, and the language model that writes the suggested replies runs with zero data retention, so ticket content is not kept by the provider after the answer has been generated.

What does Supportifier cost?

The smallest customers start at SEK 79,000 a year. A setup consists of three parts: platform and operations by agreed scope and volume, onboarding and knowledge work as a one-off, and any integrations. It is invoiced annually in advance, and you get price, volume limits and terms in writing before you decide, after a first conversation about your customer service.

What sets Supportifier apart from an ordinary AI chatbot?

The knowledge comes first. A chatbot that answers from what the model has learned in general guesses when the source material is missing. Supportifier answers only from your reviewed articles and, when the customer is identified, from the customer's own details in connected systems. It shows which article the answer rests on and hands over to a person when there is no answer. The same articles are used in every channel, so the customer gets the same answer wherever they ask.

Read the customer's experience Security and data

Successifier ABSwedish company reg. no. 559566-3864Stensövägen 6, 138 30 Älta, Swedenmc@successifier.com

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